Insights
A prospect list of small and mid-sized UK businesses starts to go out of date as soon as it is built, because businesses close and new ones open throughout the year.
Read more: How B2B outbound lead generation works when your buyers are small and mid-sized firmsWhen the people who win new work are also the people who do it, business development needs clear decisions about where work comes from, who pursues it and how progress is measured.
Read more: Business development for professional services needs to run all yearHiring, retaining a supplier and paying on results each put the risk of winning new work in a different place.
Read more: What a UK service firm should expect from outsourced business development
